What Is Technical SEO?

Technical SEO focuses on server, rendering, and indexing optimizations that make your website easy for search engines to crawl and index.

The Essential Technical SEO Checklist

1. Crawlability & Indexability

  • Check that `robots.txt` allows crawlers to access public pages.
  • Submit a valid XML sitemap to Google Search Console.
  • Ensure no accidental `noindex` tags are present on important landing pages.

2. Speed & Core Web Vitals

  • Optimize Largest Contentful Paint (LCP < 2.5s).
  • Minimize Cumulative Layout Shift (CLS < 0.1).
  • Enable browser caching and image compression.

3. Mobile Optimization & HTTPS

  • Implement mobile-first responsive design.
  • Enforce HTTPS security certificates across all URLs.
  • Implement structured schema markup (LocalBusiness, Article, BreadcrumbList).