What Are Internal Links?

Internal links connect one page of your website to another page within the same domain.

  • **Pass PageRank & Authority**: Spread link equity from high-ranking pages to deeper service pages.
  • **Establish Site Architecture**: Help search crawlers understand topical relationships between articles.
  • **Improve Dwell Time**: Keep visitors reading related content across your site.

Best Practices

  • Use descriptive, keyword-rich anchor text instead of "click here".
  • Keep every critical page within 3 clicks from your homepage.